When businesses think about customer education, the conversation often starts with tutorials, help articles, webinars, or product training. Those resources are certainly important, but customer education has become much more than simply teaching customers how to use a product. When it is designed strategically, customer education can influence how quickly customers adopt a product, how confidently they use it, how often they need support, and ultimately how much value they ge

When a business comes to a learning and development professional with a request for training, the natural response is to start thinking about the course. What should the content include? What platform should we use? Should it be eLearning, instructor-led training, video, or microlearning? What activities will make it engaging? These are all important questions, but they shouldn't necessarily be the first questions we ask. The first question should be: What problem are we actu

In the dynamic world of business, the pursuit of growth and profitability is a constant endeavor. As organizations strive to maximize their potential, the role of customer enablement has emerged as a strategic catalyst for success. At the forefront of this transformation are instructional designers, wielding the power to not only enrich customer experiences but also fuel revenue growth through well-crafted enablement strategies. Customer enablement goes beyond simple support—

The field of Instructional Design has undergone a significant transformation in recent years. What was once a well-defined and somewhat narrow role focused mainly on curriculum development and eLearning modules has evolved into a highly dynamic, strategic, and interdisciplinary profession. Today’s instructional designers are expected to do much more than design courses—they're now seen as enablers of performance, architects of learning ecosystems, and champions of digital tra

Have you ever explored just how versatile Articulate Storyline 360 really is? If you're already familiar with the Articulate suite, you probably know that Rise and Storyline serve different but complementary purposes. Rise allows you to quickly build responsive microlearning or course modules using beautiful, modern templates (and yes, their AI Assistant is impressive). Storyline, on the other hand, gives you the flexibility to build fully interactive eLearning experiences—wh

In the ever-evolving world of learning and enablement, Instructional Designers and Customer Education Managers often share common ground—but their approaches, focus areas, and end goals differ in meaningful ways. When these two disciplines align, organizations see the best of both worlds: effective internal learning and empowered, self-sufficient customers. Instructional Designers are the architects of the learning experience. They apply learning theory, adult education princ

The average adult learner’s attention span ranges between 10 and 20 minutes, and in a world filled with constant distractions, traditional long-form training is losing ground. Employees today want learning experiences that fit seamlessly into their daily lives. That’s where microlearning—short, targeted, and flexible content—has emerged as a powerful solution. It offers information in digestible chunks that improve focus, fight against the forgetting curve, and provide the ad

We've all been there. A customer struggles to use a product, abandons a process halfway through, or contacts support for something you thought was already explained in your onboarding. On the other side, maybe your employees or customer-facing teams are struggling to explain a product, follow a process consistently, or confidently answer customer questions. It's easy to assume you know what's causing the problem—but assumptions don't improve performance. Data does. That's why

Unless you’ve been living and working under a rock lately, you probably know about customer surveys and the sort of impact having that data—and knowing what to do with it—can have on your business, whether that impact is positive or negative. But what many businesses wonder is: can I actually afford to collect this data, and what should I use to collect it? Well, I’m here to share some of my enablement knowledge with all of you and shed some light on a few good options out th